{pboot:if('The French e-cigarette market observation starts from market analysis, government legislation, popular attitudes toward e-cigarettes, and news of recent exhibits (VAPEXPO).'!='')}{/pboot:if}
WARNING: This product contains nicotine. Nicotine is an addictive chemical.

What are the latest trends in the global market?

The worldwide e-cigarette industry has grown at a CAGR of over 20% in the previous five years, owing to rising consumer acceptance of e-cigarette products, intense marketing efforts by tobacco corporations, and ongoing innovation in e-cigarette products. By 2020, global e-cigarette sales are expected to reach US$19.62 billion.

According to market sales structure statistics, the present e-cigarette market is extremely concentrated, particularly in the e-cigarette sales market in the United States. In 2019, e-cigarette sales in the United States were $16 billion, accounting for 48 percent of total global sales and making the United States the world's largest e-cigarette customer country. This is followed by nations like the United Kingdom, France, and Germany, where e-cigarette sales account for more than 5% of total sales.

This can be explained by a better understanding of the harmful consequences of traditional cigarettes. As a result of its widespread use, the market for e-cigarettes has changed. The number of persons using e-cigarettes in France has surged and continues to climb.

Despite the fact that nations have implemented e-cigarette regulation policies, analysts at Ai Media Consulting think the e-cigarette market is continuing to grow with vigor. The high expansion of the worldwide e-cigarette market may be due to consumers' increased acceptance of e-cigarette products, tobacco firms' active marketing efforts, and e-cigarette producers' quicker innovation and product development process.

What are the latest trends in the French vape market?


Smoking has grown less popular in recent decades, despite the fact that smoking is linked to a variety of health issues and illnesses. As a result, there has been an increase in the market for smoking cessation aids. The electronic cigarette, or e-cigarette, is a prime illustration of this phenomenon, with a projected annual growth rate of over 13% in Europe between 2013 and 2019.

Following a rather modest entrance in 2005, these appliances have seen more substantial growth in France since 2010. Furthermore, the High Commission for Public Health's acknowledgment in 2016 that e-cigarettes aid in smoking cessation bolstered this increase.

After China and the United Kingdom, France's e-cigarette industry is predicted to increase at a positive yearly rate in the next years as the country with the third-biggest proportion of users worldwide. As a consequence, by 2025, market sales should have surpassed €997 million.

The vaping sector in France is exploding like never before. The number of vape shops has swelled to thousands in only a few years, with a few hundred more opening each year. This is a clear indication that the French are enthusiastic about e-cigarettes and vaping devices, and that they are welcoming of the practice.

The French government is vape-friendly, as seen by the country's lax vaping legislation, which you may take advantage of while touring the country. In fact, government-funded research revealed that the vast majority of vapers in France were formerly cigarette smokers. This research was carried out in order to promote vaping as a smoking cessation strategy across the country.

The French e-cigarette sector is expected to produce over €916 million in sales by 2020, and the market has suffered a revenue loss for the first time since 2012. According to the Statista Consumer Market Outlook, revenues will begin to rise again in 2021 and will reach close to €1 billion by 2025.

In France, there are around 20,000 smokers (75 percent of the population aged between 4,4, and 18 years). However, the e-cigarette market's theoretical potential remains enormous. If 45 percent of smokers in France (out of a total of over 110,000 persons aged 18 to 75) converted to e-cigarettes, the industry would be worth over €200 million, more than double what it is now.

This potential, however, is very theoretical, and numerous barriers must be addressed before it can become a reality. However, the convenience of these 'closed' e-cigarettes, which are sometimes quite tiny, has started a trend.

The link between nicotine and consumer budgets

Another motivating element for customers is the expense of vaping vs smoking. Indeed, on average, a French e-cigarette user spends between 240 and 840 euros a year on their habit, compared to 1,440 to 5,400 euros for a tobacco smoker. It should be mentioned that the cost of an electronic cigarette fluctuates based on the user's vaping habits and how they use it (direct inhaling, cloud chasing, etc.).

Overall, given the continuous rise in cigarette prices and the tightening of anti-smoking legislation, the electronic cigarette business should continue to thrive for a few more years.

The future of e-cigarettes in France is bright

There are roughly 30,000 registered e-cigarette users in France. For a number of reasons, many individuals are turning to e-cigarettes.

According to France vapotage, e-cigarettes have helped at least 16,000 French individuals stop smoking. Simultaneously, 19,000 people have successfully reduced their cigarette usage. E-cigarettes aren't simply a craze in France; they're becoming ingrained in the culture and at the core of our society. This market has a bright future ahead of it.

The French e-cigarette market produced more than €82 billion in revenue in 2019, putting it in the third position behind the US and the UK. In addition, between 21 and 2017, the market rose by 18%. The growing usage of e-cigarettes can be attributed to a number of factors, including product innovation, increased visibility, and rising tobacco pricing.

Vaping goods in France are currently controlled by a legislation

The sales of e-cigarettes or machines that imitate smoking, as well as the sale of cartridges containing or not containing nicotine, are prohibited to people under 18 years of age. The e-cigarettes are considered neither as a medical device nor as a medicine, according to a 2011 opinion of the National Agency for the Safety of Medicines and Health Products (ANSM), if it is not claimed by their sellers as a smoking cessation product if the level and amount of nicotine do not exceed the thresholds of (20 mg/ml) and 10 mL respectively. In January 2017, the French Health Law transposing the European Directive on Tobacco Products came into force and establishes a list of places where smoking is prohibited. 

Offenders are liable to a fine of 150 euros or more. The persons responsible for the places where the prohibition applies and who have not put in place the signage will be fined 450 euros. A decree for May 19, 2016, regulating vaping products containing nicotine has been published on May 20 in the national Official Journal.

  • Nicotine concentration in e-liquids must not exceed 20 mg/ml.

  • When containing nicotine, the electronic vaping products and refills must be protected against leakages and physical damages, whatever the material used.

  • In order to ensure the absence of leakage, the mechanism chosen by the manufacturer must comply with EU Commission’s specifications.

  • The volume of the pre-filled tanks and cartridges must not exceed 2 ml.

  • The volume of e-liquid refill bottles must not exceed 10 ml.

 the decree also sets how the law will be enforced:

  • A fine of €100,000 for propaganda, publicity, or any other advertisement of vaping products, illegal sale (products over 20 mg/ml or container greater than 20 ml…).

  • A fine of €200,000 for a second infraction and the court can suspend sale activity for up to 5 years.

  • A fine of €45,000 for not introducing the annual report or not publishing the mandatory figures (expenses).

A fine of €45,000 for selling products that have not been notified in France or for modifying legal information (on labels, packaging, or official forms).

French smoking culture

In France, smoking has long been permitted to a greater extent than on the other side of the Atlantic. Smoking was banned in enclosed public spaces such as restaurants, pubs, government offices, and schools in 2006 due to changing views and public pressure.

Marisol Touraine, the then-health minister, said in May 2013 that the ban will be expanded to cover e-cigarettes. She also prohibited minors from purchasing them.

In certain public spaces, such as educational establishments and establishments intended for the reception, training, and accommodation of minors; in closed public transportation (bus, train, metro, tramway...); and inside enclosed or covered workplaces that are used by more than one individual, Touraine's Article 28 prohibited the use of e-cigarettes.

Vaping in public spaces is not prohibited in theory (restaurants and bars, for example). Establishments, on the other hand, are free to impose a prohibition on their premises.

The attractiveness of e-cigarettes to young people is a focus of Trump's planned ban. Teenagers' usage of e-cigarettes surged by 78 percent in the United States from 2017 to 2018. According to a 2014 poll, the availability of enticing flavors was indicated as a key reason for usage by 81 percent of adolescent e-cigarette users. Fruity flavors disguise nicotine's bitterness, making it more appealing to younger users.

“We do not have the research on how many young people start with e-cigarettes and then progress to cigarettes,” says Arvers. “But in France, the numbers show that between 2016 and 2018 the number of smokers had hugely diminished, both for men and women. More than 1 million people gave up smoking. This is very significant.”

The most recent figures in France show that there were 17 million smokers in 2018 compared to 18 million in 2017 (of a total population of 66 million).

Arvers believes that any risks from vaping are manageable given the well-known health hazards of cigarettes.

“Vaping is not completely risk-free but the risks are much much smaller than with cigarettes,” he said.

“We know that one smoker out of every two will die from cigarette use. We cannot ignore this figure. Our main drive has to be towards a new generation of non-smokers. And we believe that e-cigarettes serve a crucial purpose in getting us towards this goal.”

French President Macron becomes the world's most famous e-cigarette user

French President Emmanuel Macron also smokes e-cigarettes

Image quoted from www.abesmoke.com

He is wearing a black hoodie with the insignia of France's elite commandos and is holding an e-cigarette device, almost (but not quite) hidden in his right hand. Philip Persson wrote in his blog that, e-cigarette or not, Macron has done little to correct public misconceptions about e-cigarettes during his first presidency. "We don't know how long Emmanuel Macron has been smoking e-cigarettes," Persson wrote. "However, Macron's five-year term ended with a poor performance on the political framework for the most popular and effective means of reducing the risks of smoking."

Of course, Persson is right. While France has resisted major negative e-cigarette policy trends (the country has no e-cigarette tax and no proposed flavor ban), it is incumbent on the French president to share the truth. If Macron has moved from smoking cigarettes to e-cigarettes, but he refuses to use his platform to encourage others to quit, then he is not doing his job, which includes protecting the health of French citizens.

Still, Macron's story - for Americans tired of e-cigarettes, anyway - is a welcome novelty. In the US, it is hard to imagine a politician making a mockery of himself with an e-cigarette. Such a move would receive round after round of criticism from the Campaign for Tobacco-Free Kids and the American Lung Association, and become the subject of Twitter trolling.

While the world of film, music and fashion is full of celebrities who use e-cigarettes - such as Samuel L. Jackson, Jack Nicholson, Katherine Heigl, Ron Wood, Marc Jacobs, Bella Hadid, and Kate Moss - the not many politicians use e-cigarettes. Not many are willing to admit this publicly, except for the disgraced former US Congressman Duncan Hunter. He has smoked an e-cigarette in a House committee meeting.

Remarkably, Macron, who faces re-election next month, apparently doesn't think smoking a few e-cigarettes will damage his reputation or his election chances.

Philippe Persson believes that Macron's public display of his e-cigarette use is an attempt to win the support of French e-cigarette enthusiasts, of which Persson estimates there are three or four million in France.

Back to Vaping With VAPEXPO LILLE 2022 


Image quoted from www.vapexpo-france.com

The 15th edition of Vapexpo took place in Lille, France, from 9 to 11 April 2022, which was founded by the pioneer and originator of the business. The exhibition has maintained its leadership position in the international trade fair organization since its debut edition in 2014, focusing on e-cigarettes and their participants. VAPEXPO is committed to an ecological approach and to organizing its events in an eco-responsible manner.VAPEXPO wishes to contribute to the promotion of a “public utility service”: the Vape.

With 9,483 attendees, the most recent edition of VAPEXPO, the Paris e-cigarette exhibition in France, had a total space of 10,800 m2 and 215 exhibitors from China, Hong Kong, Indonesia, Malaysia, Singapore, the United Kingdom, Spain, Brazil, Australia, and Canada. Since 14 editions, such as Geek Vape, RELX, ELF BAR, AIRSCREAM UK, VAPEXPO has been establishing itself as a pioneer and international reference in the field of vape exhibitions. 

Water pipes, e-cigarettes, vapes, hookah bars and Lounge decoration, electronic hookahs, novel hookah items, e-cigarette oils, e-cigarette accessories, vape bottles, and other accessories were among the exhibitors.

The exhibition is aimed at e-cigarette professionals, item holders, and e-cigarette users, which discourages the use of e-cigarette products by non-smokers. Minors (under 18 years old) are not allowed to enter the exhibition, even if they are accompanied.

A vape is nowadays a formidable tool for smoking cessation and a great business. Exhibiting at the show is a great way to strengthen your image and benefit from many professional opportunities. The only unifying event of international scope for the Vape community, VAPEXPO exhibitions are real moments of meeting, conviviality, and business!  

 Finally, if you are interested in this e-cigarette market, why not work together with IHAVE VAPING to create a miracle with our strict quality control and distinctive features?


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